Story from The Register early today:
“BT will invite thousands of its broadband subscribers to voluntarily participate in a third trial of Phorm’s advertising targeting system starting tomorrow, the two firms said this morning.”
Finally, the second coming of Satan himself will be unveiled. Phorm and BT’s third attempt to persuade the UK that it’s good to talk have spyware on your PC will be rolled out to 10,000 helpless victims, or “customers” as the company condescendingly refers to them.
In case you’re a little hazy on your recent history, the facts in the matter are these. BT and Phorm illegally intercepted the web traffic of over 100,000 UK internet users. The intention was to collect data from the browsing habits of these customers to sell targetted advertising. This contravenes the 2000 RIPA Act, but that hasn’t stopped the UK Government and the City of London Police turning a blind eye; after all, it’s not like they’re big into snooping into people’s private lives or shooting innocent civilians in the head.
If you’re wondering what the big deal is, think of it like this: imagine the Royal Mail opening all your letters (both the ones you send and recieve), photocopying them and making a note of anything interesting and then selling the details to advertisers.
Remember, BT customers don’t get anything out of this: it’s no safer, despite BT’s protestations; customers don’t make any money out of it; and they don’t get a rebate on their (extortionately expensive) BT services. This illegal act only serves to make more profit for a company that made £2.5 billion in profits last year. That’s the bottom line.
If you want more background to this story, click on the Phormwatch link on the right side of the page.
For the full story, visit:
BT’s third Phorm trial starts tomorrow • The Register.
And here’s the BBC’s usual sanitised, half-assed attempt at covering the story:
http://news.bbc.co.uk/1/hi/technology/7641754.stm
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